Sept. 14, 2022
CHARLOTTE, N.C. – Canopy Realtor® Association has hired Ashley Wheeler, as Senior Vice President of Association Operations to oversee key Association areas including member services, marketing and communications, Canopy Real Estate Institute and Canopy Housing Foundation.
Wheeler, is an industry veteran with 25 years of experience with both not-for-profit and nonprofit organizations. She joins the team of professionals at Canopy, from the Orlando Regional Realtor® Association with more than 20,000 members, where she served as Vice President of Members Services and Development. During her six-year tenure in Orlando, she oversaw membership, professional development, councils and technology departments. Under her leadership, the association had a 68% increase in membership and a substantial increase in educational offerings and revenue streams.
Prior to working in the real estate industry, she served 18 years as the Chief Operating Officer for the Commissioned International Coalition, a nonprofit serving up to 12,000 volunteers and community leaders, assisting start-up non-profits in identifying and defining their community purpose and corporate culture.
Wheeler reports directly to Anne Marie DeCatsye, CEO of Canopy Realtor® Association, Canopy MLS and Canopy Housing Foundation. The addition of Wheeler to the staff will enable DeCatsye to focus more on future growth and expansion of the Association and MLS, as well as expanding the Canopy brand within and outside the real estate industry.
“As our company continues on its path of expansion and growth, we know that this is the right time for this type of organizational addition to our leadership team”, said DeCatsye. “I am confident that Ashley’s background and experience will help nurture staff to further develop our services, in order to better respond to the professional needs of our members and subscribers in a rapidly changing industry.”
Wheeler holds the National Association of Realtors® (NAR) e-Pro® Certification, Realtors® Property Resource (RPR) Trainer Certification, At Home with Diversity Certification and has earned the National Association of Realtors® Commitment to Excellence (C2EX) endorsement. While in Florida, she served as Vice Chair and Chair of the Local Education Directors Committee, and as a member of both the Curriculum Sub-Committee and Professional Development Committee for Florida Realtors®. She served as Chair and Vice Chair of the Local Education Directors for NAR, and as a member of the NAR Leading Edge Advisory Board. She is currently serving on the NAR Professional Development Committee.
Wheeler said, “I’m thrilled to be joining the team at Canopy. Our industry is all about teamwork – from our members and subscribers assisting buyers and sellers, to the Canopy staff that provides the tools, education and support that helps our members be successful in their business. I look forward to focusing on efficiencies for optimal operations, so that our Association can continue to extend the highest level of service to its members achieving Canopy’s vision to advance the profession and improve our communities.”
A native Floridian, Wheeler received her associate of arts from Tallahassee Community College.
For more information about Canopy Realtor® Association or Canopy MLS, please contact Kim Walker at email@example.com.
The Canopy Realtor® Association is a trade association that provides its more than 16,000 Realtor® members with the resources and services they need to conduct ethical, professional, successful and profitable businesses. The Association is dedicated to being the region's primary resource for residential real estate information. The Association operates Canopy MLS, which has more than 21,000 subscribers and is the private cooperative Realtors® use for access to tens of thousands of residential listings in a 16-county service area, including Charlotte, 13 counties in the mountains of North Carolina as well as the Rock Hill area of South Carolina.
Original Publish Date: 9/14/2022